Embedded Files
Experiences Make Memories; Interruptions Wish to Be Forgotten.
Nothing rivals the power of being fully present, engaging all six of our senses. Extraordinary experiences spark new synaptic pathways in our minds, automatically bookmarked for their profound value. These pathways yield insights and shape attitudes, forging lasting memories.
Yet, advertising often relies on the invasive tactic of interruption, persistently wedging itself between our eyes and the stories we seek. People adapt, developing avoidance strategies as a natural defense, though we tolerate disruptions in media we’d never accept in real life.
Despite the care poured into the creative process—from concept to production—the end result is designed to steal valuable time and attention. This is wrong, damaging to the human psyche and civilization.
For nearly three decades, I’ve worked to pioneer a better way: a win-win-win approach where brands reward engagement, crafting meaningful connections that inspire magnificent experiences.
Open expo
Expo 2017 Astana, held from June 10 to September 10, 2017, was a major international specialized exhibition themed "Future Energy," marking the first time such an event was hosted in Central Asia and the former Soviet Union. The event attracted over 3.8 million visitors and featured participation from 115 countries and 22 international organizations, showcasing innovations in sustainable energy and technology. The centerpiece of the Expo was Nur-Alem, the world’s largest spherical building, which housed a Museum of Future Energy and served as a symbol of Kazakhstan’s commitment to a green economy.
Over 3.8 million international Visitors were given insight via interactive immersive and educational installations into the diverse possibilities of sustainable energy generation and implementation in the areas of solar, wind, biomass, and kinetics.
For the Expo in Astana, Kazakhstan, I worked as a strategic creative director, storyteller and experiential lead, bridging ideation with technical execution together with Acht imaging, and Kunzberg , curating, designing, and producing the 10,000-square-meter exhibition on biomass, kinetics, solar, and wind energy under the theme of "Future Energy." As we developed this project in Germany, VR technology experienced new developments and growing interest. New clients begin to contact us directly with creative requests for experiential AR, VR, and unusual immersive ideation projects. This two year project led directly to the creation of The Department of Wow.
We created the 720° spherical content with 3D models composed into Unreal Engine.
Use your mouse to look around.
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Open War Ink
War Ink is an online, and touring experiential exhibit of stories and images shared by 24 California veterans through photos, text, and audio and video recordings. Initiated by the City of San Francisco, creative directed and photographed by Johann Wolf, the Community Stories-supported project launched on Veterans Day, November 11, 2014 and quickly attracted widespread viewership and media attention.
To date, the exhibit has received over 50,000 visits and extensive media coverage, as well as several prestigious awards, including a Webby and the Helen and Martin Schwartz Prize for Excellence in Public Humanities Programming by the Federation of State Humanities Councils in November 2015.
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