When I was twelve I saw Star Wars and decided I wanted to make things like that.
Born a European misfit to very creative parents. Transplanted to oddball California. Received water and sunshine. Loved art class; hated school. Saw 2001; Its still my favorite movie. Got a skateboard, motorcycle, surfboard. Went to Theatre School. Lived next door to the Coen Brothers. Got a summer job assisting a production designer. Backpacked around Europe. Climbed the pyramids. Moved to Vienna to study art. Moved to Paris to study visual communications. Assisted fashion photographers. Went to Les Bains Douches every night. Met some crazy creative people. Back to California. Worked in movies and TV. Lived in Laurel Canyon. Started a rock band. Worked in production design and cinematography. Sailed the Med. Produced and assisted a bunch of famous photographers. Traveled with work a lot. Started directing commercials. Moved back to Europe. Continued directing. Became an advertising Creative Director. Sailed the Caribbean. Started my own film company. Had a beautiful baby daughter. Moved back to California. Surfed more. Worked at some creative agencies. Started my own. Opened an art gallery. Moved to Hawaii. Hunted fish with a spear. Moved to Mexico. Bought some jungle waterfalls. Surf more. Continue to be curious about creative adventures and adventurous about curious creative.
CREATIVE DIRECTOR | IDEATOR | FUTURIST
johann@johannwolf.com
www.johannwolf.com
+52 563 710 2855
STRATEGIC CREATIVE DIRECTION for creative briefing, ideation, and audiovisual storytelling, designing transformative experiences and campaigns with cinematic vision, hands-on production, and inspirational leadership in evolving systems. High awareness of luxury design, fashion trends and visual aesthetics
TEAM LEADERSHIP inspiring diverse teams in deadline-driven settings, mentoring career growth, fostering cross-functional innovation, and expanding agency reach into new markets
CLIENT STEWARDSHIP that expresses the collective’s values and drives relationships while delivering compelling, memorable creative strategies that evolve brand-to-human relationships, managing brands and projects to grow awareness, earn loyalty & build trust.
Creative Strategy Director | Experiential Lead
The Department of Wow Experiential Production Agency
December 2015 – Present
Led strategic direction for VR/experiential activations, boosting engagement with 3.8M+ attendees at Expo Astana 2017.
Directed ideation, art and experiential design for BMW, Telekom, Douglas, Dubai World Islands
Grew in-house experiential department for AR, VR and interactive installations
Founder | Creative Head
Spacemonkey Creative Production Agency
February 2012 – December 2015
Launched ideation and content production boutique including, art gallery & event space
Ideated pitches & campaigns for Virgin Galactic, Samsung, Adidas, MillionAir, M+C Saatchi
Produced & directed TVc & branded content with a cinematic edge for Bayer, ING, Red Bull, Facebook, DubaiTV, City of SF, Vogue
Executive Creative Director | Film Director
Steelhead Advertising Agency
January 2006 – January 2011
Grew agency with client pitches and in-house production setup
Produced and directed award-winning, multi-spot TVC, viral & digital campaigns for LG, Panasonic, Logitech, Skype, Mt. Shasta Resort, San Juan Medical Center, Dutch Bros
Founder | Chief Creative Officer | Film Director
Radioaktivefilm Commercial Film Production
September 1998 – January 2006
Analyzing the new market trends, built first ever commercial production film company in Ukraine
Produced and directed over 400 TVC, print & outdoor content for global clients & top agencies
Transformed Ukraine into a global production hub, attracting 100+ international projects and training 50+ crew members
Clients include BBDO, Y&R, Lowe, McCann, Leo Burnett, Ogilvy, Scholz & Friends, JWT, Adventa, DDB, Warner Music, Mango, Energie, Benetton, Miss Sixty, Sergei Byzov, Pierre Cardin, L’Officiel, Wallpaper*
Creative Director | Special Project
Leo Burnett Advertising Agency
January 1999 – March 1999
Ideation and development of new business pitch, including rebrand, reformat and interface redesign for Premiere World (now Sky TV)
Executive Creative Director
Ogilvy Advertising Agency
January 1998 – January 1999
Opened first Ukraine Office and built creative department from 0 to 30+ creatives
Pitched new business / won Stimorol, Chumak and Roshen, launched Rothmans, Unilever & GSK
Executive Creative Director
Leo Burnett Advertising Agency
January 1997 – January 1998
Built creative department from 0 to 45+ creatives developing, a new market where none existed
Pitched new business / won Coke, Fanta & Sprite business for Ukraine & Belarus markets
Launched Marlboro Lights & Marlboro Adventure Team into Ukraine & Belarus markets
Clients include Philip Morris brands, P&G brands, Coca Cola, La Roche
Executive Creative Director
Saatchi & Saatchi Advertising Agency
January 1996 – January 1997
Opened first Ukraine office and built creative department from 0 to15+ creatives
Pitched new business / won Indesit, Merloni, Tetrapak, launched Lucky Strike, Head & Shoulders
Clients include BAT, P&G, Ariston, Hewlett Packard, Daewoo Motor, Darnica Pharma
Université Paris-Sorbonne: Master’s, Film + Visual Communications
Kunst Hochschule, Vienna: Continuing Studies, Film + Visual Communications
Theatre Arts Academy, Los Angeles: Bachelor’s, Technical Theatre Arts
Emmy | Lions | Webby | Viral Video | EVA | Schwartz Prize
English | German | Russian | Spanish | French
Strategic | Ideation | Inspirational | Team Leadership | Creative Problem Solving | Client Facing
Mentor | Hands On | Narrative | Trend analysis | Experiential | Production | Cinematic
Autodidact | Vivid Imagination | Design Thinking | Storytelling | Curious | Communicator
Nurturing | Innovative | Proactive | Polyglot | Collaborative | Optimistic | Focused | Aware
Luxury | Fashion | Technology | Beverages | Design | Cinema | Television | Architecture | Music
Some brands I have collaborated with