When MC Saatchi London contacted me as “the perfect creative” for the job, I was both honored and in agreement. I’ve loved space travel and especially the art direction for our cinematic versions of it my entire life. The glaring contrast to the non-art direction of our actual space programs has been a source of interest for me too. When would we finally deliver the sweeping futuristic designs for space that will further inspire people’s interest? Finally I found an opportunity to express this in this live multimedia event for Virgin Galactic’s new partnership with Adidas/Yohji Yamamoto’s Y-3 brand.