BMW | The Passenger Experience | VR / AR / Social

Concept for BMW World a public museum built at BMW headquarters in Munich. Since BMW already has the state of the art driving simulators there, a request was made for the alternate types of guests and family who desire a more passive experience. The Passenger Experience is a live VR with motion simulation for 2 experiencers who can then be witnessed by a public audience using AR with their phones revealing the car and environment the passengers see from inside their virtual BMW as the tour the variety of features and terrains on Drive Island.